How do you increase your Instagram audience?

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It has become evident that instagram as a social media platform has especially increased in terms of popularity since the recent changes to Facebook. Many prospects have been asking us how they can increase their instagram audience, not just in terms of “followers” but with people who are likely to want to interact and engage.

If you are a business owner who is wondering what you can do to increase your Instagram audience, there are 4 key steps you can take which should help you to increase it. The 4 key steps are:

  1. PROVIDE CONTENT ON A CONSISTENT BASIS that your ideal target audience is likely to be looking for and therefore engage with. This requires research and generating feedback from your current clients and prospects on what they find useful & would like to know more about.
  2. USE THE PLATFORM TO CONNECT PROPERLY WITH PEOPLE. It is not just about the number of “likes” on a post because at the end of the day that will not help you build your customer base and make longer term connections. As part of this connection process you can also include contacting those who you believe you could do a strategic partnership with.
  3. GIVE PEOPLE SOMEWHERE ELSE TO GO IF THEY WANT TO REACH OUT TO YOU. If you are adding enough value then chances are people are going to want to further connect with you. One example of a strategy you could use here is providing people who are interested with an opt in which then adds them to your email list. Of course, always remember to be ethical and not over the top.
  4. POST YOUR CONTENT AT THE RIGHT TIME- that is, when your followers are most likely to be online. Timing is important because you want your content to be seen by the right people. Unfortunately in the marketing world too many business owners focus on “set times someone has suggested” and the issue is these times may not suit the ideal target audience you are aiming for at all. It is worth doing research to find out exactly which times are best.

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