EMAIL MARKETING IS A USELESS TOOL……
WHEN EMAILS YOU SEND OUT TO BOTH CLIENTS AND PROSPECTS ARE ARRIVING IN THE SPAM FOLDER!
What can trigger spam filters?
*IMAGE/TEXT IMBALANCE. Some people have their email filters as not showing images so be careful always have associated text and if you do use images minimize it.
*USING ONLY CAPITAL LETTERS
*IRREGULAR FONT SIZES
*ONLY INCLUDING IMAGES IN THE EMAIL
*ATTACHMENTS – try to minimize use (if at all)
*MISLEADING OR DECEPTIVE PHRASES
*be careful using CERTAIN SALES WORDS such as prize, free, buy, purchase, order, click here, offer, sale etc.
As well as the above tips, it is also important to:
– use a good quality Email Service Provider (ESP) such as mailchimp
-ensure content is valuable
– only link to reputable sites with good domains
– use clear, trustworthy ‘From’ field names Would love to hear your experience with email marketing.
Would love to know your thoughts and of course if you have any questions feel free to ask.
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Until next time, stay social!