WHERE IS THE FUTURE OF MARKETING HEADED?
IS CONTENT MARKETING OR INFLUENCER MARKETING LIKELY TO BE MORE PREDOMINANT?
There is a lot of conversation at the moment about which will dominate in 2018:
* Content marketing which involves distributing content which is valuable and relevant and therefore drives profitable customer action, or
* Influencer Marketing which involves collaborating with a powerful individual who will help distribute & promote content.
There is no right answer as to which is solely more powerful or which businesses should invest in.
Which method will be suitable at the time is highly dependant on the current situation of the business.
I believe, however, that there is something businesses should always focus on and will ultimately drive which method suits- and that is FOCUS ON ADDING CONSISTENT VALUE TO CURRENT CUSTOMERS & SHOW PROSPECTS WHAT SPECIFIC PROBLEMS YOU CAN SOLVE FOR THEM.
Ultimately, if a prospect is searching for you then there is a key issue that they need resolved.
If you can show them how your business can genuinely assist in doing that, and consequently ensure that excellent quality of your product/service is provided, then there is a high chance they will not only purchase from you but also want to establish an ongoing relationship with you.
Naturally they are also more likely to organically spread the word about your business as well. This is important because there is no better advertisement than a satisfied customer and, as Bill Gastes famously stated, “your most unhappy customers are your greatest source of learning.”
Would love to know your thoughts on this and of course if you have any questions feel free to ask.
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