Creating suitable content on a consistent basis can be one of the biggest challenges faced by any business. It can be a challenging process because you have to create decent content that your ideal target is looking for, and it should ideally be search engine friendly so it has an increased chance of being seen.
Facebook Ads are what we find business owners tend to struggle with the most (and quite understandably too!). Learning Facebook Ads is not a simple task. There is always going to be a substantial amount of time and effort involved, and constant testing and measuring required. There is also always going to be updates you
Instagram is expanding and creating new features all the time- its one of the things we love about it! Here is our list of our favourite most recent updates: GENERAL UPDATES: HASHTAGS in your profile – this is not a super recent update but one that did happen this year and we are finding not
Why should analysing data correctly be a key component of your social media marketing strategy? Here are the top 5 reasons we think it is important: ANALYSING DATA HELPS YOU FIGURE OUT WHICH CONTENT APPEALS MOST TO YOUR TARGET AUDIENCE AND ALSO WHICH PLATFORMS ARE WORTH INVESTING MORE TIME ON. The reality is that,
Are you aware that there are 5 core mindset principles a Social Media Marketing Strategy requires you to have (in order for you to achieve a high level of success)? Without the right mindset it is almost impossible for business owners to soar to high levels of success with their marketing. The 2 most common
IS SEO IS STILL IMPORTANT FOR YOUR BUSINESS? One of the most common questions we get asked regarding SEO is “Do I still need it?” Specifically, business owners often ask if their social media presence across multiple sites is strong enough then do they really need to continue with SEO. Ultimately there is no clear
WONDERING HOW DO YOU KNOW EXACTLY WHAT CLIENTS AND PROSPECTS ARE LOOKING FOR? In the modern marketing environment as a business it is important to be responsive and always adding value that will help both clients and prospects resolve key issues they are looking to fix. It is not enough to just project what you
ISN’T BRANDING JUST A LOGO AND A NAME? Unfortunately this is what many business owners who we initially speak to about Branding seem to think. It is not true. Seth Godin explains what a brand is well: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision
WONDERING HOW YOU CAN INCREASE YOUR INSTAGRAM AUDIENCE? It has become evident that instagram as a social media platform has especially increased in terms of popularity since the recent changes to Facebook. Many prospects have been asking us how they can increase their instagram audience, not just in terms of “followers” but with people who
PANICKING ABOUT THE CHANGES TO FACEBOOK COMING THIS YEAR? The recent panic resulting from the changes proposed for Facebook for 2018 (including increased focus on engagement and organic reach diminishing) has shown us one thing……… and that is that unfortunately some business owners are still making 2 key mistakes which results in such panic. The
ITS SIMPLE TO ACHIEVE A GREAT SOCIAL MEDIA PRESENCE AND YOU CAN DO IT WITH MINIMAL TIME AND EFFORT? Sadly this is a misconception that many business owners seem to have regarding social media marketing. Of course there are very clear steps, 7 of which I am about to list, which will make a massive
SOCIAL MEDIA IS ALL ABOUT TECHNOLOGY RIGHT? Wrong. Social media is about more than just technology. In fact we believe technology is only one of 3 key components which are as follows: TECHNOLOGY- which refers to the actual technology used including the types of platforms you select for your business and also the overall strategy
WHAT DO YOU LOOK FOR WHEN CHOOSING A SOCIAL MEDIA MARKETER? There are some key points you can look for when choosing a social media marketer to work with to establish whether they are right for you or not, which are as follows: When you are talking to the marketer about the service you require,
Kerwin Rae posted a video recently where he stated that “Your business’ purpose is not to make money. …Money makes people dishonest and stupid when it is a focus…Money is a natural consequence of delivering value.” This is so very true in reference to the marketing of your business. You would be surprised how many
EMAIL MARKETING IS A USELESS TOOL…… WHEN EMAILS YOU SEND OUT TO BOTH CLIENTS AND PROSPECTS ARE ARRIVING IN THE SPAM FOLDER! What can trigger spam filters? *IMAGE/TEXT IMBALANCE. Some people have their email filters as not showing images so be careful always have associated text and if you do use images minimize it. *USING
ARE YOU MAKING THE SAME DAMAGING ASSUMPTION MANY OTHER BUSINESS OWNERS ARE IN RELATION TO YOUR EXPECTATIONS OF SOCIAL MEDIA MARKETING? There are millions of business owners using social media platforms however still a common misconception being made that once a product or service is good social media platforms can be used to expand &
WHAT IS THE ONE THING THAT IS IMPORTANT IN BOTH SALES AND MARKETING? Sales and marketing might be two separate functions in your business but one key strategy used in either will be lethal. The modern sales and marketing environments have evolved and changed dramatically. The days of having a prepared pitch for every sales
ARE YOU TEMPTED TO MAKE THE MISTAKE OF PLANNING CONTENT IN ADVANCE FOR A LONG PERIOD OF TIME- EXAMPLE 1 YEAR SO IT IS “EASY”? It is well known that having a clear marketing strategy is very important. However there is one thing that I find critically important in reference to my clients getting high
WHERE IS THE FUTURE OF MARKETING HEADED? IS CONTENT MARKETING OR INFLUENCER MARKETING LIKELY TO BE MORE PREDOMINANT? There is a lot of conversation at the moment about which will dominate in 2018: * Content marketing which involves distributing content which is valuable and relevant and therefore drives profitable customer action, or * Influencer Marketing
ARE YOU MAKING THE FATAL MARKETING MISTAKE BEING MADE BY ALOT OF BUSINESS OWNERS IN THE MODERN MARKETING WORLD? In the 2018 marketing world it is imperative that businesses are adaptive and respond to what their clients and prospects are searching for. However unfortunately many business owners are still making the mistake of not doing
WONDERING WHERE TO START WITH YOUR SOCIAL MEDIA MARKETING? Two of the most common issues business owners face throughout both setup and maintenance of their social media platforms, when they do not have the right goals and target audience defined, are overwhelm and/or lack of specific and measurable direction. It makes sense – the world of
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