ARE YOU MAKING THE SAME DAMAGING ASSUMPTION MANY OTHER BUSINESS OWNERS ARE IN RELATION TO YOUR EXPECTATIONS OF SOCIAL MEDIA MARKETING?
There are millions of business owners using social media platforms however still a common misconception being made that once a product or service is good social media platforms can be used to expand & amplify with minimal effort needing to be made.
This is not true at all.
Whilst there are many steps you can take to simplify the amount of time & effort required, there will still be certain critical steps which will involve both your time and effort.
Some of these include:
*Defining your core values and why you do what you do in a specific way which can be applied consistently to all content produced
*Setting specific & relevant objectives & ensuring your target audience is properly defined
*Working out which platforms will be most suitable for your business – usually 2 or 3 is enough when done properly
*Learning about the platforms & staying up to date with all of the updates, or if hiring someone doing adequate research to ensure what they offer meets your needs.
Spend your time and effort to set out the above-mentioned points correctly and you will find it easier to manage your social media platforms & target the right audience.
Also remember that whilst there are certain steps you can take to reduce the amount of time and effort, unfortunately overall there are no shortcuts. You have to do things properly and be consistent.
Would love to hear your thoughts and of course if you have any questions feel free to ask.
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Until next time, stay social!